How Lowe’s Is Offering a Safe Trick-or-Treating Option This Halloween

The branded adaptation helps preserve a consumer tradition

The home improvement retailer will host a weeklong Halloween celebration. Lowe's

As consumers figure out how they’ll celebrate Halloween during a pandemic, home improvement retailer Lowe’s has a suggestion: It is hosting drive-thru trick-or-treating events at its 1,700 U.S. stores from 6 to 7 p.m. local time from Oct. 22-29.

@lisalacy lisa.lacy@adweek.com Lisa Lacy is a senior writer at Adweek, where she focuses on retail and the growing reach of Amazon.