How Marketers Can Adjust to New Consumer Behaviors

Targeting the right audiences, spending wiser and shifting your messaging are key

Ecommerce and digital strategies are now more important than ever. Kacy Burdette

Kaila is a graduating senior at Villanova University pursuing a degree in PR & Advertising and Journalism. She is currently working as the Social Media Manager for CLLCTVE, and covers brand marketing and retail stories as a contributor for Adweek.