How Marketers Can Navigate Branding During Covid-19

There are still ways to help and portray your brand in a positive light

A magnifying glass over the back of someone's head next to a compass
Being tone-deaf with messaging can be detrimental to your brand. Sources: Getty Images, Unsplash

The coronavirus has thrown all our marketing (and personal) plans out the window. We’re all experiencing the pandemic on individual, community, workplace and macro-economic levels, and many of us—including myself—know that the rest of 2020 will be a challenging year for business.

@racheltipograph Rachel Tipograph is the founder and CEO of MikMak, an enterprise ecommerce marketing platform.