How Resy Produced a 10-Course Tasting Experience in a Pandemic

Reservation platform aims to recreate the restaurant experience in your car

The brand tapped 10 notable L.A. chefs to make new dishes for the event. Resy
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It’s already a challenge for brands to create a safe, in-person experience in a pandemic, let alone one that revolves around food. Resy managed to pull off its first Covid-19-era tasting experience by cleverly integrating safety precautions for chefs, servers and guests in their cars.

Don't miss the Brandweek Sports Marketing Summit and Upfronts, a live virtual experience Nov. 16-19. Gain insights from leading sports figures on how they navigated a year of upsets and transformation and what's in store for the coming year. Register Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.