Shake Shack Is Building a Digital Community to Get Through the Pandemic

Online initiatives aim to keep it connected with fans

shack camp supply box
Shack Camp, a virtual summer camp offered by the fast casual chain, includes a box with supplies for six weeks of activities. Shake Shack

Shake Shack’s latest community outreach effort, a virtual summer Shack Camp, was created for both kids and kids at heart and born out of the challenges the company’s employees are facing in balancing work and family during the pandemic, according to the fast casual chain’s CMO, Jay Livingston.

@RichCollings Richard Collings is a retail reporter at Adweek.