How the 2020 Presidential Candidates Are Grappling With Obama’s Legacy

Former president's strategies are visible in Democratic hopefuls

obama waving with the democratic candidates below him
Barack Obama is a towering presence over the Democratic race for the presidential nomination. Photo Collage: Aanya Gupta; Sources: Getty Images

Key insights:

Save for a fiery couple of weeks during the midterm elections, Barack Obama has enjoyed a relatively quiet retirement. With a Netflix deal already signed, one can see the former two-term president toiling away at his much-anticipated memoir but otherwise staying out of the political limelight.

@RyanBarwick ryan.barwick@adweek.com Ryan is a brand reporter covering travel, mobility and sports marketing.