How the Demise of Bud Light’s Bud Knight Came to Be in a Super Bowl Spot for HBO’s Game of Thrones

Two brands, two agencies, a dragon and one epic death scene

What helped the agencies pull this thing off was that one world (Bud Light's realm) was inspired by the other. Bud Light/Game of Thrones
Headshot of Katie Richards

HBO wanted its 2019 Super Bowl ad for Game of Thrones to deliver storytelling that felt as dramatic and epic as the show itself. With Game of Thrones approaching its final season (premiering April 14) the brand wanted to air something that could truly shock a group of fans who, at this point, are pretty damn hard to surprise. And boy, did HBO deliver.

@ktjrichards katie.richards@adweek.com Katie Richards is a staff writer for Adweek.
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