How the New Mini Cooper Uniquely Took Over a B8ta Store

The automaker's first electric car is available in March 2020

Mini USA's activation runs through early January 2020. B8ta

December 17, 2019

It’s been a busy year for b8ta, the retail shop and retail-as-a-service platform.

Ann-Marie Alcántara

@itstheannmarie annmarie.alcantara@adweek.com Ann-Marie Alcántara is a tech reporter for Adweek, focusing on direct-to-consumer brands and ecommerce.