How the New Mini Cooper Uniquely Took Over a B8ta Store

The automaker's first electric car is available in March 2020

b8ta activation with the new electric mini cooper
Mini USA's activation runs through early January 2020. B8ta

It’s been a busy year for b8ta, the retail shop and retail-as-a-service platform.

@itstheannmarie Ann-Marie Alcántara is a tech reporter for Adweek, focusing on direct-to-consumer brands and ecommerce.