How This Baseball Fan Turned His Passion Into a Thriving Brand

The 7 Line is for Mets fans, by Mets fans

- Credit by Video: John Tejada; Editor: Breana Mallamaci

A decade ago, Darren Meenan was screen-printing T-shirts in his parents’ basement. The die-hard Mets fan didn’t plan to turn his passion for The Amazins into a business. But 10 seasons later, his The 7 Line, named for the subway line that takes fans to the Queens neighborhood that is home to the Mets, has partnerships with manufacturers New Era and Majestic and a licensing deal with the MLB.

“Major League Baseball took a huge gamble on us,” Meenan told us recently in his office in Hauppauge, New York, which is also home to a warehouse and podcasting studio, a long way from his parents’ basement. In the video, Meenan has advice for entrepreneurs who hope to turn their passion into a winning brand.


Join the foremost brand marketers, such as Marc Pritchard, Brad Hiranaga, Kory Marchisotto and more, for Brandweek Masters Live on Sept. 14-17. Secure your pass and learn from the brand masters.


Publish date: June 26, 2018 https://dev.adweek.com/brand-marketing/how-this-baseball-fan-turned-his-passion-into-a-thriving-brand/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT