How to Be a Brand Ally Without Adding to the Noise

Marketers have a responsibility to amplify the voices of people already doing great work

illustration of people behind each other
Brands need to become allies with a diverse, cross-functional team. Getty Images

As we face crises on all fronts of society, corporations and brands are being taken to task for past missteps and complacency. As influencers on public opinion, those of us at the helms of brands have a responsibility to drive change beyond issuing boilerplate statements. 

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Lindsay Vick is the senior director of marketing at FILA North America.