How to Get Bill Murray to Star in Your Ad; Facebook Boycott Gets Serious: Friday’s First Things First

Plus, the complications of influencer-fronted clothing lines

screengrab from a disney cartoon of a shack in the forest with an alligator playing a trumpet and a black princess standing next to him
Concept art of the new Princess and the Frog storyline planned for the attraction. Disney
Headshot of Jess Zafarris

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here.

@JessZafarris Jess Zafarris is an audience engagement editor at Adweek.