How to Leverage Emotional Intelligence to Improve Upon Marketing Strategies

Taking it a step beyond authenticity

Using emotional intelligence can impart insights for marketers. Getty Images

There is no shortage of leadership profiling tools available. From the DiSC Profile to Myers & Briggs to John Maxwell’s Leadership Assessment, it is tempting to over-analyze your leadership style and areas of opportunity. As a business leader, you likely also spend time studying the great business leaders of our time—Jeff Bezos, Marc Benioff, Mary Barra, Warren Buffett—in an effort to emulate the qualities that made them great. As you dive deeper into effective leadership, you’ll also learn that the most successful leaders share common denominators, and one of those attributes is the presence of emotional intelligence (EQ).

@jenniferlux11 Jennifer Lux is vp of client experience with LyntonWeb.