General Hulu Lands Naming Rights to The Theater at Madison Square Garden Part of new partnership between the streaming service and MSG The Theater at Madison Square Garden will now be known as The Hulu Theater at Madison Square Garden. Sources: Getty Images. Hulu By Kristina Monllos March 1, 2018 The Theater at Madison Square Garden is getting a new name. Kristina Monllos @KristinaMonllos kristina.monllos@adweek.com Kristina Monllos is a senior editor for Adweek. Recommended articles