Human Connection Is Key for B-to-B Brands

After all, business practitioners are humans, too

Having tiered, roped off content helps events seem special—and makes users feel exclusive and more engaged. Source: Getty Images

Miles Davis introduced new innovation and creativity to a generation of musicians. He didn’t just influence the sound of jazz trumpeters—he changed the direction of American music.

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Joe Rivas is the global CEO of Omnicom's B2B agency Doremu.