It took only the weekend for Hyundai Motor America to find its new CMO. The carmaker announced today that it would be replacing Dean Evans, who stepped down on Friday, with Angela Zepeda.
Zepeda comes from Hyundai’s agency of record, Innocean USA, where she served as senior vice president and managing director, handling all of Hyundai’s creative and media operations. She will oversee all of the brand’s marketing and advertising efforts in the U.S.
“Angela is a dynamic and accomplished marketer with an impressive depth of experience across the entire marketing spectrum and will be an outstanding addition to our leadership team,” said Brian Smith, Hyundai Motor America’s chief operating officer in a statement. “Angela was already a member of our extended family and we’ve seen firsthand her creativity, business acumen and talent in building our brand and leading teams.”
Before joining Innocean, Zepeda was CEO of the Los Angeles agency Quigley Simpson.
“It’s a great honor to be going in-house at Hyundai and I’m excited by the challenge of leading the marketing team during this transitional time for the automotive industry,” said Zepeda in a statement. “I’m looking forward to getting started and building upon the marketing department’s recent successes and accomplishments.”