Hyundai Is Back for the Super Bowl, Marking Its 11th Appearance in 12 Years

Innocean currently developing Big Game creative

Last year's Hyundai Super Bowl ad featured the brand's non-profit, Hyundai Hope on Wheels. Hyundai

Hyundai will return to Super Bowl LIII, its fourth year in a row advertising in the NFL’s championship game and the brand’s 11th appearance in the past 12 years.

@zanger Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies.