Hyundai Is Back for the Super Bowl, Marking Its 11th Appearance in 12 Years

Innocean currently developing Big Game creative

Last year's Hyundai Super Bowl ad featured the brand's non-profit, Hyundai Hope on Wheels. Hyundai

Hyundai will return to Super Bowl LIII, its fourth year in a row advertising in the NFL’s championship game and the brand’s 11th appearance in the past 12 years.

@zanger doug.zanger@adweek.com Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies.
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