Hyundai Motor America CMO Dean Evans Steps Down

He oversaw two Super Bowl commercials during his stint

Hyundai CMO dean evans
Hyundai's CMO Dean Evans is out. Hyundai

Hyundai Motor America is searching for a new CMO. Dean Evans, who’s worked with the carmaker since 2015, informed the company today that he’ll be stepping down to pursue other “career opportunities.”

Under Evans’ lead, Hyundai’s marketing department turned out memorable Super Bowl ads like 2019’s “Shopper Assurance” with Jason Bateman. In 2017,  the brand shot a live ad with U.S. military members during the Super Bowl. The brand hoped to follow it up the next year, but the logistics proved too difficult.

In a statement, the automaker said it would begin an “immediate search” for Evans’ replacement, and that it was “confident we will find a dynamic marketing leader who will continue to be innovative in how we reach consumers and communicate about our brand and products.”

For now, Hyundai’s chief operating officer Brian Smith,  a former Toyota executive, will lead the marketing team.

Prior to joining Hyundai Motor America, Evans served as chief marketing officer at Subaru of America from 2011 to 2014.

@RyanBarwick Ryan is a brand reporter covering travel, mobility and sports marketing.