Hyundai’s Super Bowl Ad Shames Vegan Dinner Parties and Vegans Aren’t Happy

The company responded on Twitter

Hyundai's joke about vegans in its ad is backfiring. Hyundai
Headshot of Ann-Marie Alcántara

For any vegan fan watching the Super Bowl, there was one ad that didn’t sit right.

@itstheannmarie Ann-Marie Alcántara is a tech reporter for Adweek, focusing on direct-to-consumer brands and ecommerce.