Hyundai’s Super Bowl Ad Shames Vegan Dinner Parties and Vegans Aren’t Happy

The company responded on Twitter

Hyundai's joke about vegans in its ad is backfiring. Hyundai

For any vegan fan watching the Super Bowl, there was one ad that didn’t sit right.

@itstheannmarie Ann-Marie Alcántara is a tech reporter for Adweek, focusing on direct-to-consumer brands and ecommerce.