Ian McKellen, Tom Daley and Other Gay Celebs Become Android Characters in Pride Spot

There's a parade online

Headshot of Lauren Johnson

Just days after Google launched a powerful spot for its Google My Business small-business services highlighting a transgender man and the gym where he felt comfortable, Google-owned Android is featuring prominent gay celebrities to promote the mobile operating system's support of LGBT Pride Month and especially its upcoming centerpiece weekend.

The minute-long #AndProud video from Adam&eveDDB shows more than 15 celebrities—including, of course, stars from Google's YouTube like Tyler Oakley and Hannah Hart—as characters inspired by Android's small green mascot.

The ad is set in London and opens with an animated version of diver Tom Daley jumping into water. We then meet a cartoony Ian McKellen and musicians Jessie J, Sam Smith and Conchita Wurst. Meanwhile, flags from countries like the U.K., Ireland and the U.S. wave in the background.

"Pride is one of the world's greatest celebrations of diversity, one that we're excited to support every year," Google said in a blog post.

The spot is part of the bigger Androidify campaign, which includes a website and mobile app, that lets people create and share their own Android-themed characters.

During Pride Weekend, June 27-28, Google will pull some of the best submissions into an online campaign.

The Mountain View, Calif., company will also have floats in Pride parades in New York, San Francisco and Los Angeles. Each float is equipped with big screens that will display the selected characters.

@laurenjohnson lauren.johnson@adweek.com Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.
Publish date: June 18, 2015 https://dev.adweek.com/brand-marketing/ian-mckellen-tom-daley-and-other-gay-celebs-become-android-characters-pride-spot-165435/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT