IBM Watson Is Your Overachieving Co-worker in New Slate of Ads

Campaign shows how AI makes businesses more efficient

The ads show how Watson is used in business. IBM

By helping humanize the power of IBM technology and artificial intelligence, IBM Watson has become the cornerstone of the brand’s marketing efforts. Lately, that’s included Watson ad campaigns with celebrities like Bob Dylan and Stephen King, as well as collaborations with fashion house Marchesa and H&R Block.

@ChristineBirkne christine.birkner@adweek.com Christine Birkner is a Chicago-based freelance writer who covers marketing and advertising.
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