If Ford Brought Back the Bronco, Could the Lincoln Continental Return One Day, Too?

Top exec says don't rule out the possibility

The Lincoln Continental will disappear forever at the end of this year—or will it? Lincoln

History buffs, gearheads and Ford fans got some bad news earlier this year when the Ford Motor Company announced that the Lincoln Continental—the long and luscious sedan of movie stars and presidents—would cease production at the end of 2020. With car buyers abandoning sedans in favor of trucks and SUVs, Ford’s move wasn’t entirely unexpected. Fiat Chrysler Automobiles nixed its own Chrysler 200 and Dodge Dart in 2016, and GM put its Cadillac XTS up on the blocks in October of last year.

@UpperEastRob robert.klara@adweek.com Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.
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