Ikea Adorably Recreated Its Catalog in Animal Crossing

In Taiwan, the retailer impressively aligned in-game items with its detail-rich photos

The retailer's Taiwan division reimagined its catalog via Animal Crossing: New Horizons. Ikea Taiwan

Brands have, like many of us, been pretty obsessed with Animal Crossing: New Horizons as the game has become an iconic aspect of quarantine life in 2020.

@griner david.griner@adweek.com David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."