Ikea Releases Minimalist, Street Style-Inspired Clothing Line

In collaboration with L.A.-based designer Chris Stamp

The collection will be available in the U.S. for a limited time. - Credit by Ikea
Headshot of Alissa Fleck

With the launch of its new product line Spanst, which introduces clothing into the mix, Ikea is making it even easier for its customers to never leave Ikea.

The collection, a collaboration with L.A.-based designer and Stampd storeowner, Chris Stamp, is predictably minimalistic and neutral-toned–the color scheme is black and white with the occasional splash of grey. Some items are adorned with the coordinates of the first Ikea store in Sweden, as well as those of the first Stampd shop in the U.S.

Meant to evoke “street style,” the Spanst collection is designed for “young, aesthetically-conscious consumers living active, urban lifestyles,” according to a company statement. A Spanst hoodie goes for $25, a T-shirt clocks in at $10 and a hat can be yours for $7.

The Spanst line has the other standard Ikea items as well, and will be available in the U.S. for a limited time.

There is no word yet on whether the clothing comes with additional pieces that just don’t seem to fit anywhere.

@AlissaFleck Alissa Fleck is a New York City-based reporter, podcast producer and contributor to Adweek.
Publish date: June 5, 2018 https://dev.adweek.com/brand-marketing/ikea-releases-minimalist-street-style-inspired-clothing-line/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT