You have an idea. A product, even. Now what? How do you build a brand that brings customers in? We’re launching a new video series called I’m With the Brand, exploring the exhilaration and exhaustion of brand building, hosted by the founder and creative director of ad agency BigEyedWish, Ian Wishingrad.
In our first episode, you’ll hear from Alex Fine, co-founder of sex toy maker Dame Products, about tackling challenges ranging from bad packaging to a fight with Facebook. New episodes of I’m With the Brand, featuring today’s most interesting brands and the founders and marketers behind them, will go live every other Tuesday.