Impossible and Yelp Bring Plant-Based Breakfast Sausage to America’s Top 30 Diners

Partnership aims to give mom-and-pop restaurants a post-lockdown boost

The move highlights the burgeoning popularity of faux pork. Impossible and Yelp
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Impossible Foods and Yelp aim to give mom-and-pop restaurants a post-lockdown boost, partnering for a promotion that names the Top 30 diners in the country and supplies them with free faux breakfast sausage.

@TLStanleyLA terry.stanley@adweek.com T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, meat alternatives, pop culture, challenger brands and creativity.
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