Plant-Based Products

Impossible Foods Has Joined Forces With Colin Kaepernick’s Know Your Rights Camp

The faux meat brand aims to fight food insecurity and boost social justice activism

Woman holding up sign for Impossible burgers
Impossible provided free food via a food truck at Thursday's partnership kickoff event. Impossible
Headshot of T.L. Stanley

By T.L. Stanley

July 10, 2020

Impossible Foods has partnered with activist-athlete Colin Kaepernick for a multi-city program that will feed residents in underserved communities.

Don't miss the Brandweek Sports Marketing Summit and Upfronts, a live virtual experience Nov. 16-19. Gain insights from leading sports figures on how they navigated a year of upsets and transformation and what's in store for the coming year. Register. 

T.L. Stanley
@TLStanleyLA terry.stanley@adweek.com T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, meat alternatives, pop culture, challenger brands and creativity.
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