In a World Without Live Sports, Virtual NFL Draft Gets Brands Back in the Game
The league and its brand partners add a fundraising element
NFL commissioner Roger Goodell will coordinate the 2020 draft from his basement.
Photo Illustration: Trent Joaquin; Source: Getty Images
Key insights:
- There's been "unprecedented demand" to advertise during one of the first live sporting events in over a month.
- Brands and networks are treading lightly when it comes to referencing Covid-19.
Since March, sports (outside of baseball in Taiwan) have been canceled. The Covid-19 crisis has put nearly the entire global sports industry on hold, pulling the plug on leagues both amateur and professional—in some instances right before their seasons were set to kick off.
