In a World Without Live Sports, Virtual NFL Draft Gets Brands Back in the Game

The league and its brand partners add a fundraising element

roger goodell at a podium
NFL commissioner Roger Goodell will coordinate the 2020 draft from his basement. Photo Illustration: Trent Joaquin; Source: Getty Images

Key insights:

Since March, sports (outside of baseball in Taiwan) have been canceled. The Covid-19 crisis has put nearly the entire global sports industry on hold, pulling the plug on leagues both amateur and professional—in some instances right before their seasons were set to kick off.

@RyanBarwick ryan.barwick@adweek.com Ryan is a brand reporter covering travel, mobility and sports marketing.
{"channel":"elasticpress","title":"Recommended","post_types":["post"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":1,"until_time":"m","q":"newest","num_posts":0,"vertical":"brand-marketing"}