In Largest Plant-Based Partnership Yet, Starbucks Launches Impossible Breakfast Sandwich

Faux-meat product will be in 15,000-plus Starbucks locations

starbucks-impossible-breakfast-sandwich-2020

The new Starbucks offering highlights a hot trend of fake pork products. Starbucks

June 23, 2020

Starbucks, with the ubiquitous footprint of its 15,000-plus locations, becomes the latest chain to jump into the faux-meat space with a plant-based breakfast sandwich.

T.L. Stanley

@TLStanleyLA terry.stanley@adweek.com T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, meat alternatives, pop culture, challenger brands and creativity.