In the Face of Big-League Issues, TikTok Strikes Deals With the Yankees, YES Network

The three-year sponsorship pacts are valued at $10 million, but they could come to an abrupt end Sept. 20

TikTok will be featured on signage inside Yankee Stadium mizoula.iStock

TikTok’s uncertain future due to pressure from the administration of President Donald Trump didn’t stop it from reaching major sponsorship deals with Major League Baseball’s New York Yankees and regional sports network YES Network, but the same Sept. 20 date hanging over TikTok due to Trump’s executive order is hanging over the partnerships.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.