Marketers Need to Uplift Asian Americans During Covid-19 – Adweek In This Time of Xenophobic-Driven Fear, Marketers Need to Uplift Asian American Consumers

In This Time of Xenophobic-Driven Fear, Marketers Need to Uplift Asian American Consumers

Especially in a period where there's racist violence being lobbed at the community

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The more varied stories we tell and the more representation people can see, the faster we can claim our identities.
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Asian representation in media has catapulted lately, for better—and for worse.