Influencer Marketing Is Becoming a Priority for Political Candidates

Candidates can use it to reach coveted younger voters

Elizabeth warren at a rally taking a selfie with a fan
Using influencers is a great way to attract younger voter attention. Getty Images

In 2016, college voter turnout was only 48.3%, but now it’s expected to nearly double as 80% of Gen Z college students prepare to cast ballots in 2020. Gen Z is about to make big waves in the next election, but the scope of that impact won’t just be shaped by the information it concerns. It will be driven by where that information comes from.

Brett Hyman is president, CEO and founder of NVE Experience Agency.