Infographic: Brands Should Treat Consumers as Friends, Not Age Groups

Marketing across demographics

A new report from Trendera, a trend forecasting and creative marketing firm, found there's not much difference in lifestyle preferences in consumers ranging in age from 13 to 50.

"The days of impressing consumers with targeted marketing based solely on demographics are in the past," says Trendera president Liz Gray. "Marketing in 2015 is about treating your audience as fans, not customers. We found that 63 percent of people wish brands treated them like a friend instead of a consumer, so it's important to understand the attitudinal and behavioral nuances of groups in order to do that well, and connect in a more intimate way."

Need more proof? Check out some key findings below. 


Infographic: Carlos Monteiro

This story first appeared in the Oct. 12 issue of Adweek magazine. Click here to subscribe.

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