Infographic: Consumers Want to See More Brands in the Esports Realm

Not enough ad spend is being funneled into the category

the word esports on a gray background with little symbols floating around it
Gen Z and millennial consumers would love to see more brands authentically relating to them in esports. Carlos Monteiro
Headshot of Nicole Ortiz

While brands are spending the least amount of money on targeting esports channels ($1.5 billion compared with $59.4 billion and $15.7 billion dumped into TV and streaming marketing spend, respectively), more consumers are flocking there. And, unsurprisingly, a vast majority of these gaming consumers are Gen Z and millennials.

This story first appeared in the July 27, 2020, issue of Adweek magazine. Click here to subscribe.
@neco_ornot nicole.ortiz@adweek.com Nicole Ortiz is a senior editor at Adweek, overseeing magazine departments such as Trending, Talent Pool, Data Points, Voice and Perspective.
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