Infographic: In a Screen-Filled World, Word of Mouth Is Still Key

But personal experience reigns king

Consumers consider personal experience to be the most valued source of information, followed by brands they’re familiar with and recommendations from loved ones. Carlos Monteiro

It turns out that despite the increasing influence of mobile, face-to-face communication is still essential for brands to succeed. But while word of mouth is undoubtedly powerful, personal experience is still king. This is all according to a study led by research firm Audience Audit and co-authored by Jay Baer and Daniel Lemin of Convince & Convert.

This story first appeared in the September 24, 2018, issue of Adweek magazine. Click here to subscribe.
@sammynickalls sammy.nickalls@adweek.com Sammy Nickalls is a freelance writer and the former departments editor at Adweek.
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