Infographic: In a Screen-Filled World, Word of Mouth Is Still Key
But personal experience reigns king
Consumers consider personal experience to be the most valued source of information, followed by brands they’re familiar with and recommendations from loved ones.
Carlos Monteiro
It turns out that despite the increasing influence of mobile, face-to-face communication is still essential for brands to succeed. But while word of mouth is undoubtedly powerful, personal experience is still king. This is all according to a study led by research firm Audience Audit and co-authored by Jay Baer and Daniel Lemin of Convince & Convert.
This story first appeared in the September 24, 2018, issue of Adweek magazine. Click here to subscribe.
