Infographic: Inside the Minds and Motivations of Today’s Charitable Donors

74% prefer giving to local nonprofits over global causes

The year-end holidays mark a time of increased mindfulness around charitable giving. DDB U.S. gathered data on over 6,000 U.S. adults regarding habits, trends and values of those who made charitable donations, either in the form of money, time or goods, over the past year. In doing so, it found that brands can do a lot to impact relationships with consumers.

"Providing tangible proof of both where and how their contributions will have an impact would likely attract more consumers to a brand," said Denise Delahorne, DDB U.S.'s svp and group strategy director. "The data indicates that this kind of specificity would be motivating to consumers."  

Infographic: Carlos Monteiro

This story first appeared in the Nov. 30 issue of Adweek magazine. Click here to subscribe.


NexTech, July 27-30, 2020 Don't miss Adweek NexTech, live this week, to explore privacy, data, attribution and the benchmarks that matter. Register for free and tune in.


Publish date: November 30, 2015 https://dev.adweek.com/brand-marketing/infographic-inside-minds-and-motivations-todays-charitable-donors-168239/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT
{"taxonomy":"","sortby":"","label":"","shouldShow":""}