Infographic: What Millennials Value Most in Their Lives, Careers and Personal Tech
Marketers can learn a lot from a simple game of ‘would you rather’
Here's what's important to the oft-maligned 18- to 34-year-old cohort.
iStock Photo
A simple choice between A and B can say a lot about a person—or, in the case of 9GAG’s just-released Millennial Black Paper, an entire generation. In April, the cross-platform entertainment network, which counts 150 million users around the globe, teamed up with research firm GfK to create a simple “would you rather” questionnaire meant to determine what millennials (defined as ages 18-34) value in their lives, careers, politics, technology and more.
This story first appeared in the Oct. 16, 2017, issue of Adweek magazine.
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