Infographic: The Influence of ‘Corpsumers’ Who Care as Much About a Brand’s Values as Its Products
The buying bloc is more populous than millennials and moms
The majority of corpsumers broadcast their support or distaste for brands.
Getty Images/iStock Photo
For some people, choosing a new car or deciding where to shop for groceries is a matter of value. For others, it begs more questions: How do those companies treat their employees? What’s their stance on philanthropy? How eco-friendly are they?
This story first appeared in the Sept. 11, 2017, issue of Adweek magazine.
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