Inside Native Deodorant’s First Ad Campaign, Which Celebrates Saying ‘No’ to the Bad Stuff
The natural products get a bold, upbeat introduction in a new 30-second TV spot
Native's first TV spot shows the word 'no' in a positive light—no parabens, no aluminum and no harmful ingredients.
Native
In its first broad base marketing campaign, Native Cosmetics is looking to move beyond cult status and into the mainstream, positioning its aluminum- and paraben-free deodorant as something that works for everyone.
