The Inside Story of ‘Van Gogh BnB,’ One of the Treasures of This Year’s Cannes Lions

Leo Burnett creatives take us through their mini masterpiece

Headshot of Tim Nudd

CANNES, France—There's no shortage of delightful and exquisitely crafted ads at Cannes Lions. But one particular favorite this year, judging by its current awards haul of 14 Lions and counting, is Leo Burnett's "Van Gogh BnB" for the Art Institute of Chicago. 

We sat down with Burnett creatives Pete Lefebvre and Mike Costello to chat about the piece, and how it feels to have such incredible success on your very first trip to Cannes.

@nudd Tim Nudd is a former creative editor of Adweek.