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Intel has a new CMO. The technology company signed industry vet Karen Walker away from Cisco, where she served as CMO since 2015.

At Intel, Walker will serve as senior vice president and CMO, effective Oct. 23, and will oversee the brand’s global marketing and growth strategies.

Walker previously held positions at Hewlett-Packard before joining Cisco in 2009.

In 2017, Adweek named Walker to its list of tech-savvy CMOs, saying at the time that Walker had transformed Cisco by “moving resources and budget toward local execution while bringing onboard new talent and technology.”

Adweek also highlighted Cisco’s “There’s Never Been a Better Time” campaign, which drove “3.5 times the amount of digital engagement than the entire course of a previous promotion had.”

Earlier this year, Intel experienced a major creative overhaul as it dismantled its in-house agency, Agency Inside. The move saw two-thirds of the agency’s nearly 100 employees cut as well as the departure of Intel’s vice president and global creative director Teresa Herd. Steve Fund, Intel’s former CMO who left in July 2018, was a major proponent of the in-house effort, according to a person close to the business. His CMO role at Intel was not replaced until today.

“Karen is truly a world-class CMO,” said Bob Swan, Intel’s CMO, in a statement announcing the hiring. “She has deep experience with many of our most valued customers and a keen understanding of what it will take to play an even larger role in their success. We are excited to have Karen on our leadership team.”

“Intel is an iconic company at a pivotal moment as it transforms to power a world of new possibilities and expanded market opportunities. It is one of the most globally recognized brands with a strong story to tell. I look forward to joining a great team and building the future of technology together,” Walker said in the statement.

Ryan is a brands reporter covering travel, mobility and sports marketing.