Invisible Aligner Brand’s Cab Campaign Is a Geo-Targeted Love Letter to NY

Teledentistry startup Candid wants consumers to know the city isn’t dead

a cab driving through times square
"Smile On, New York" catches city dwellers' attention via taxi cabs. Candid

Covid-19’s March outbreak in New York saw certain pockets of city dwellers to flee to the suburbs and a subsequent cultural conversation about whether or not the city is dead.

ian.zelaya@adweek.com Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.