IPG’s Kinesso Is Launching a Developer Community

Ad-tech providers including The Trade Desk have signed up to use its open APIs

The unit's owned and operated API's will make it easier to work with third parties. IPG/Kinesso

IPG-owned Kinesso is launching a developer community by making its owned and operated APIs available to third parties, a tactic large tech providers such as Apple and Google have used to bolster the array of services they can offer customers.

@ronan_shields ronan.shields@adweek.com Ronan Shields is a programmatic reporter at Adweek, focusing on ad-tech.