IPG Mediabrands Lay Out 10 Media Responsibility Principles

Guidelines urge companies to protect the communities they serve

"There needs to be a lot done to look at the intent of a platform," says IPG Mediabrands global brand safety officer and UM chief digital officer Joshua Lowcock. IPG Mediabrands

IPG Mediabrands is moving beyond brand safety with a series of guidelines around media responsibility.


Don't miss the Brandweek Sports Marketing Summit and Upfronts, a live virtual experience Nov. 16-19. Gain insights from leading sports figures on how they navigated a year of upsets and transformation and what's in store for the coming year. Register

@ErikDOster erik.oster@adweek.com Erik Oster is an agencies reporter for Adweek.
{"title":"Recommended","post_types":["post","page"],"channel":"parsely","lineup_id":"54851","since_qty":226,"since_time":"d","until_qty":1,"until_time":"m","q":"","num_posts":0,"vertical":"brand-marketing"}