IPG Mediabrands Lay Out 10 Media Responsibility Principles

Guidelines urge companies to protect the communities they serve

"There needs to be a lot done to look at the intent of a platform," says IPG Mediabrands global brand safety officer and UM chief digital officer Joshua Lowcock. IPG Mediabrands

IPG Mediabrands is moving beyond brand safety with a series of guidelines around media responsibility.

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@ErikDOster erik.oster@adweek.com Erik Oster is an agencies reporter for Adweek.