IQ News: Data

Women Trail Men At Entertainment Sites
The overall user composition of the top three music-oriented Web sites illustrates how Web surfers will gravitate to content that’s aimed at them. In October, men comprised 68 percent of visitors to Dallas-based, which is focused on sports and news programming. had a larger percentage of kids and teens drawn to the site by its animated offerings. Despite the fact that the ratio of men and women online has stabilized at nearly 50-50 in the past year, women 18+ continue to be under-represented at the top three music-oriented sites. Perhaps women have better things to do than sit in front of their computers and listen to the latest streaming audio clip from Britney Spears?
Top Sites, Females 55+
augUST 1999

SITE females 19.3%
Family 12.7% 11.4% 11.1% 9.9% 9.7% 9.3% 9.0% 8.9% 8.6%

octOBER 1998

SITE females 16.2% 12.8% 10.7% 10.4% 10.3% 9.4% 9.3% 8.7% 8.6% 8.6%

Top 10 E-Commerce Gainers

average daily unique visitors (000s) week-to-Week
SITE 3-Week Avg. week Ending Nov. 14 % Growth 63 275 337.0 77 245 219.8 60 137 125.9 122 239 95.6 123 221 79.0 42 75 78.4 51 77 51.2 63 90 43.0 53 76 42.6 180 243 35.2

Music Sites Rock On
With a mix of user-friendly technology and sticky programming, Seattle-based, maker of the seemingly ubiquitous Real G2 streaming media player, retains its lead over other sites offering music content. But in the ever-changing landscape of the Internet, positions can change rapidly, as both startups and established online brands vie for consumer mindshare and clicks. One to watch is, the spinoff site from Web technology tool maker Macromedia. Last year, San Francisco-based Macromedia revamped its consumer destination strategy to create a worthwhile showcase for its Flash plug-in. Judging by its growth, Web surfers finally are tuning in