Saatchi & Saatchi today confirmed that former Euro RSCG New York chief creative officer Con Williamson will succeed Gerry Graf as the top creative at Saatchi’s New York headquarters.
Last week, sources said Williamson was leaving Euro RSCG to join Saatchi after Graf said he would leave to start his own agency.
Graf held the position for slightly more than two years.
In an e-mail to Saatchi staffers this morning, New York CEO Mary Baglivo described Williamson as a “new business winner” who will be an “inspirational leader” and “team builder.”
In the same e-mail, Baglivo quoted Williamson on his working style. “I love it vibrant and loud,” Williamson said. “I’m a big believer in the collective, which is where ideas come from. My approach to problem-solving is the big Italian family dinner where you get everyone around the table, it’s rowdy and chaotic and you get all the ideas out.”
Williamson, 41, spent about one-and-a-half years at Havas’ Euro RSCG, where his clients included Dos Equis, Heineken, Jaguar, Kraft and Reckitt Benckiser.
Saatchi’s top clients are Procter & Gamble, General Mills and JC Penney.
Before Euro RSCG, Wiilliamson was among eight executive creative directors at WPP Group’s JWT in New York, where he worked under Ty Montague. Among the brands he handled there were Royal Caribbean, JetBlue and Nokia.
Earlier in his career, Williamson worked as an associate cd at the New York office of Publicis Groupe’s Fallon and co-founded a New York “creative collective” known as Lodge212.