It’s Snapchat’s Turn to Face the Music

Snap Inc. is working with labels and testing a new feature

The goal is for Snapchatters to be able to add music to their Snaps, pre- or post-capture Snap Inc.

Just days after Facebook unleashed official music videos in the U.S., Snap Inc. provided details on a test of its own, still in the early stages. David Cohen is editor of Adweek's Social Pro Daily.