It’s Time to Ditch the Isolating Single Women Stereotypes and Expand Marketing Efforts to Include Them

Brands need to re-evaluate how they talk to modern, independent female consumers

Single women are largely ignored by marketers, missing a large segment of their audience. Getty Images

“And as her birthdays crept gradually toward that tragic 30-mark, marriage seemed farther from her life than ever. She was often a bridesmaid, but never a bride.”

Jess Lloyd is vp, planning director at Hill Holliday.