It’s Time to Start ‘Greenworking’ and Commit to Making Sustainable Changes

Put your money where your brand mission is

illustration of people planting tall plants that grow into buildings
Too many brands are insincere in their sustainability efforts. Getty Images
Headshot of Ben Lamm

We should all be actively involved in collective work, meaning work not focused on the next big quarter but instead on tearing down the collective apathy of our future.

@federallamm Ben Lamm is co-founder and chairman of Hypergiant. (Disclosure: Adweek’s parent company, Beringer Capital, is a minority investor in Hypergiant.) He is also a member of the Adweek Advisory Board.